About

Experience Designer, design experiencer.

I lead a UI/UX team at WestJet, one of Canada’s preeminent airlines. Together, we create and implement design concepts for WestJet that go above and beyond. With my expertise and a bit of sparkle, I guide my team to turn business asks into high-quality experiences.

WestJet Airlines

As one of Canada’s largest airlines, WestJet’s mission is to enrich the lives of everyone in WestJet’s world.

Manager, UI/UX Design

Feb 2020 – Present

  • Lead a team of UX/UI designers, Design Technologists, and UX Writers across a diverse portfolio including web, commerce, mobile applications, e-mail, and airport applications (kiosk/seat back).
  • Developed design practice around agile and design thinking principles.
  • Lead design initiatives based on roadmaps considering viability, desirability, and feasibility.
  • Established and maintained WestJet’s design system “Arrival”.
  • Advanced team performance through a customized approach to individual growth.
  • Managed agency-supported initiatives with feedback and approvals.
  • Managed budgets, contracts, and procurement of resources.
  • Acted as a hiring manager for the team, sourcing, interviewing, and onboarding new employees.

UX/UI Designer

May 2016 – Feb 2020

  • Ideated and executed user-centric design solutions to drive business objectives and vision.
  • Supported company initiatives as an advocate and subject matter expert on design thinking and accessibility.
  • Delivered design for multiple products across the digital ecosystem including westjet.com, digital check-in, and vacation booking.
  • Optimized design outcomes through Adobe Target (A/B testing).
  • Received the 2017 Accessibil-it Award for Accessible Design (RGD In-house Design Awards).

Digital Production Designer II

Mar 2014 – May 2016

Triple Flip

Tripleflip was a Calgary, AB based retailer focussing on apparel and accessories for Tweens.

Online Content Manager

Sep 2012 – March 2014

SMART Technologies

SMART Technologies is a leading provider of technology solutions that inspire greatness in classrooms and workplaces across the world.

Designer II

Jul 2008 – Jul 2012

Technical proficiencies

UX Design
  • Design Thinking
  • Journey Mapping
  • IA & Wireframing
  • Rapid Prototyping
  • User Testing
  • Analytics & Insights
Visual Design
  • Creative Direction
  • UI Design
  • Accessible Design
  • Branding & Identity
  • Production Design
  • Design Systems & UI kits
Leadership
  • Mentoring
  • Feedback & Critique
  • Storytelling
  • Process & Documentation
  • Thought Leadership
  • Partner Management
Interpersonal
  • Empathy
  • Collaboration
  • Problem Solving
  • Relationship Building
  • Communication
  • Positivity